When I finish writing this, this site will get a boost that should push it to top #1 spot for the search term evil red monkey. A lot of people will see this as proof that the title tag carries more weight than anything else.

But the truth is that by the end of the week this site will have dropped to the number #2 place for the search term evil red monkey. The fact that evil red monkey is in the title, and h1 tag and all in the text want matter, it will be out ranked because it is in the URL of the other site.

So…I’ve written a blog post, used the keyword evil red monkey in the title, h1 tag and throughout the content and even created a page on the website titled evil red monkey and linked that page back to the home page.

No doubt there will be a temporary ranking increase and the ice gal website will move to #1 for a short period of time. But by the end of the week it will sit once again at #2.

And the evil red monkey site didn’t get content about evil red monkeys added to it nor did it get a page about evil red monkeys or h1 tags with evil red monkeys in the h1 tags. Yet the evil red monkey website will continue to out rank the ice gal website because it’s red.

That’s right the color red will out rank a blue website every time. It’s just the way it is.